Alltech Roofing

The brief was clear: build a brand and website that positions Alltech properly, credible, authoritative, and worthy of the clients they work with. Sir Robert McAlpine. Kier. BAM. These are the names in their client list. The brand needed to earn its place alongside them.

The identity leads with precision and confidence, no generic iconography, no trade clichés. A clean typographic approach, a restrained colour palette and a logo that reads as well on a hard hat as it does in a proposal document. The system was built with print, digital and signage in mind from the start.

The website was designed around Alltech's actual sales process, the way they get briefed by package managers, architects and Tier 1 procurement teams. Clear service architecture, technically detailed where it needs to be, with project case studies built to showcase the complexity and scale of work they regularly deliver. Hot melt waterproofing, warm roofs, cold-applied liquid systems, green roofing, each service presented with the authority the work deserves.

The result is a business that now shows up online the way it shows up on site, expert, prepared, and ready to take on the most demanding briefs in the industry.