Air Control — Brand & App Design

Client

MakeApps Better

Service

Brand

Year

2023

Deliverables

Naming · Logo · App UI Design

The brief

Name it. Brand it. Design the product. Launch it.

MakeApps Better had built an innovative tool that allows product and marketing managers to deploy mobile app modifications over-the-air — no app store update required. The technology was strong. What they needed was a brand and product design that communicated the value proposition clearly and built confidence in their target market.

The engagement started with naming. "Air Control" was selected after industry research — it references the over-the-air capability directly, implies authority and precision, and positions the product in a way that resonates with product managers who live by control and speed.

The logo design followed, built on connectivity and control as visual metaphors — a modern mark with a trustworthy, professional colour palette appropriate for a B2B SaaS product.

Application screen design created clean, user-centric interfaces with a consistent design language throughout. The iterative process included multiple feedback rounds with the client, ensuring the UI reflected both the technical capability and the clarity that enterprise users expect.

1×

Name to market — complete brand and product design delivered

↑

Strong brand identity communicating product functionality effectively

↑

User-friendly UI facilitating easy adoption by target enterprise users