Brand Identity

Brand that means business.

Logos, visual systems and brand guidelines, built to hold together.

What brand design is

Most logos are made.
Good brands are built.

I work with growing businesses to create visual identities that hold together, across every touchpoint, every format, every application. Not just a logo. A system that works as hard as you do.

Start a brand project
Brand identity design by Loop Digital Brighton, logo, visual system and brand guidelines for growing businesses

Three ways to work together

01

Brand Essentials

Everything you need to launch with confidence, logo, colour, type and usage rules.

  • Logo design (primary + variations)
  • Colour palette
  • Typography selection
  • Brand guidelines document
  • All final files (SVG, PNG, PDF)
Enquire
02

Brand System

A complete visual identity system built to scale, every element considered, every application documented.

  • Everything in Essentials
  • Extended colour system
  • Iconography and graphic language
  • Stationery and branded templates
  • Social media kit
  • Full brand guidelines (print-ready)
Enquire
03

Brand + Web Bundle

Brand and website built together under one roof, the most cohesive result, at the best value.

  • Full Brand System
  • Website designed from your brand system
  • One point of contact, one creative vision
  • Faster delivery, no briefing handoff
Enquire
Air Control SaaS brand identity, startup naming, logo design and app UI by Loop Digital Brighton

How it works

Four steps from brief to brand.

01

Discovery

We start with a deep-dive into your business, your market and your ambition. I want to understand what you're building, not just what you want the logo to look like.

02

Creative Exploration

One strong, considered concept, not three mediocre options. Every direction is grounded in your brief and designed to make your audience stop and take notice.

03

Refinement

We shape the work together. Feedback rounds are structured and purposeful, this is where craft happens, and where the details that make a brand great get locked in.

04

Delivery

Every file you need, in every format. A brand guidelines document your team can actually use. And a brand you're genuinely proud to put in front of customers.

Selected brand work

Work that speaks
for itself.

A selection of brand identities built for businesses that take their reputation seriously.

London Vaccine Institute brand identity and web design by Loop Digital Brighton
London Vaccine Institute Brand + Web
Fabrikad architectural brand identity design by Loop Digital Brighton
Fabrikad Brand
View all work
"Stuart is awesome: super responsive, very fast in delivery, always value for money and a great designer. I couldn't possibly think of any better service."
Raffaella Tenconi, Client

Common questions

Everything you need to know.

How long does a brand project take?

Brand Essentials typically takes 2-3 weeks. Brand System takes 4-6 weeks. Timelines depend on how quickly we receive feedback, projects move at the pace of the collaboration.

What do I actually receive at the end?

You receive all final files in every format you'll need, SVG, PNG, PDF, along with a brand guidelines document covering logo usage, colours, typography and application rules. Everything you need to brief a printer, a web developer or a social media manager.

Do I own the final designs?

Yes. Once the project is paid in full, full IP and copyright transfers to you. The brand is yours.

How many concepts will I see?

I present one strong, considered direction rather than three mediocre options. The concept is grounded in your brief, your market and your ambition. We then refine it together until it's exactly right.

Can I combine brand and web into one project?

Yes, and it's the approach I'd recommend. The Brand + Web Bundle gives you both under one roof, which means your website is built directly from your brand system rather than adapted after the fact. It's more cohesive, faster to deliver, and better value.