Legal

Privacy Policy

Last updated: April 2026

Who we are

Loop Digital is a creative studio based in Brighton, East Sussex, UK. We provide brand identity, web design and content production services to businesses across the UK. The data controller is Stuart McKenna, trading as Loop Digital.

Contact: hello@loopdigital.co.uk

What data we collect

We collect personal data in the following ways:

  • Contact form: When you submit an enquiry, we collect your name, business name, email address and the details of your message.
  • Email: If you email us directly, we retain that correspondence.
  • Analytics: We use Google Analytics 4 (GA4) to understand how visitors use this website. This collects anonymised data including pages visited, time on site, and general location. No personally identifiable information is collected through analytics.

How we use your data

  • To respond to your enquiry and discuss your project
  • To send you information about our services if you have requested it
  • To improve this website using aggregated analytics data

We do not sell, rent or share your personal data with third parties, except as required by law or to operate our services (e.g. our email provider).

Legal basis for processing

We process your data on the basis of legitimate interests (responding to your enquiry) and, where applicable, your consent.

How long we keep your data

Enquiry correspondence is retained for up to two years. You may request deletion at any time.

Cookies

This site uses Google Analytics cookies to measure visitor behaviour. These are analytics cookies only, we do not use advertising or tracking cookies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Lodge a complaint with the ICO (Information Commissioner's Office) at ico.org.uk

To exercise any of these rights, contact us at hello@loopdigital.co.uk.

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision.