ADA Economics, Website Redesign & Brand

Client

ADA Economics

Service

Brand + Web

Year

2024

Deliverables

Identity · Website · Copywriting

The brief

Make the expertise visible. Make the site work harder.

ADA Economics had strong analytical capability and an impressive track record, but a website that neither reflected the quality of their work nor served their prospective clients well. They needed a modern digital presence that would communicate authority and make their services accessible to non-specialist audiences.

The redesign centred on clarity. Clean, professional design with a visual hierarchy that guides visitors through services, research outputs and team credentials without overwhelming them. The navigation was rebuilt around how potential clients actually look for economic advisory services.

An interactive resource library makes ADA's research portfolio searchable and navigable. A dynamic news section keeps the site fresh and signals that the firm is actively producing work. Every service page includes detailed explanations written to be clear to business owners and public sector commissioners, not just economists.

SEO was built throughout, from page structure to metadata to content strategy, ensuring ADA shows up for the searches that matter.

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Improved credibility and professional image across all digital channels

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Increased online traffic and new client enquiries driven by SEO

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Searchable resource library making research accessible to all audiences