GO GO GO, Brand Design for Nickelodeon

Client

Nickelodeon

Service

Brand

Year

2023

Deliverables

Brand Identity · Logo · Visual System

The brief

A brand with the energy to keep up with the kids it's designed for.

Nickelodeon needed a brand for GO GO GO, an initiative designed to get young people active, engaged and moving. The brief was clear: loud, bold, kinetic. It needed to feel like the kids themselves, full of energy, attitude and zero interest in being ignored.

The visual identity was built around motion and momentum. Typography with attitude, colours that demand attention, and a logo mark with enough flexibility to live across digital screens, print and physical environments without losing its force.

Working within Nickelodeon's broad creative world, the challenge was to create something that felt distinctive and ownable within that universe, not just a badge, but a brand that young audiences would actually identify with and want to be part of.

The result delivers on the brief completely: a brand that moves as fast as its audience, with a visual system that can flex across every application without losing its edge.

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Distinctive brand identity delivered for a major global media brand

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High-energy visual system that resonates with a young, active audience

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Flexible brand applied across digital, print and physical environments