The Toast, Website Design & Development

Client

The Toast

Service

Web

Year

2024

Deliverables

Website Design · Development · CMS

The brief

A website that makes you hungry before you've read a word.

The Toast needed a website that could carry the warmth and character of the brand into a digital space. Food and hospitality websites live or die by their ability to create appetite and desire through a screen, the challenge was to make the site feel as inviting and considered as the experience it represents.

The design approach started with the visual hierarchy: hero imagery that pulls you in, copy that lets the food do the talking, and a layout that makes the most important information, location, opening times, how to book, impossible to miss.

Typography and colour were chosen to reflect the brand's personality: warm, approachable and a little bit special. Not a template, a considered design that communicates the quality of what The Toast actually offers.

The CMS build means the team can update menus, events and news without touching the code. Speedy, mobile-optimised and built to rank, because the best restaurant website is one that people can actually find.

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Engaging digital presence that reflects the warmth of the brand

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Mobile-optimised experience for customers finding The Toast on the go

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Self-managed CMS giving the team full control of content