Underestimated Media, Brand, Web & AI Film

Client

Underestimated Media Productions

Service

Brand + Web + Content

Year

2024

Deliverables

Identity · Website · AI Film

The brief

A brand as bold and unconventional as the stories it tells.

Underestimated Media Productions exists to elevate underrepresented voices in storytelling across books, graphic novels, scripted fiction and digital content. Their brand needed to match that mission, bold, culturally relevant and unapologetically different from the media industry mainstream.

The project began with competitive research, moodboards and three distinct brand identity routes developed for client review. The selected direction delivered a unified visual system, logo, colour palette, typography and collateral, that challenges convention without losing legibility or professionalism.

An AI-generated film was produced using Google's AI video platform and After Effects, a forward-looking piece of content that positions Underestimated Media as an innovator in visual production as much as in storytelling.

The website was built and optimised for search performance, giving the company a digital home that communicates their mission clearly and attracts the collaborators, commissioners and audiences they want to reach.

3×

Brand routes developed for client selection

1×

AI-generated film produced using Google's AI video platform and After Effects

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Bold brand system positioning UMP as an innovator in visual media production