WOW Hydrate, London to Brighton Photo & Video

Client

WOW Hydrate

Service

Photo & Video

Event

London to Brighton Cycle Ride 2025

Deliverables

Photography · Video · Social Assets

The brief

Brand presence at scale. Delivered the same day.

WOW Hydrate sponsored the London to Brighton Cycle Ride as their primary hydration partner. They needed a photographer who could capture the energy and emotion of the finish line, while making sure the brand was woven naturally into every frame. Not product placement. Brand storytelling.

Pre-event, I worked with both Skyline Events and the WOW Hydrate team to build a detailed shot list, finish-line moments, recovery scenes, product integration, crowd atmosphere. Live events don't give you second chances, so the preparation matters as much as the shooting.

On the day: finish-line photography capturing personal victories and post-race celebration; close-up and extreme close-up product shots integrated naturally into recovery scenes; crowd and community documentation; and charity branding elements throughout.

Post-production involved colour grading for consistency and vibrancy across the full library. Assets were delivered the same day for immediate social media use, formatted for both Skyline Events and WOW Hydrate's channels.

1day

Full event coverage, start to finish-line

Brands served, Skyline Events and WOW Hydrate

∞

Image library for digital, social and promotional use