Great Ormond Street Hospital

The design process began with brand exploration — a close study of GOSH's existing visual identity and values, followed by multiple concept directions. The brief was to create something that referenced the institution's heritage without feeling dusty, and that conveyed collective purpose without being generic.

The final design uses clean, modern forms that incorporate GOSH's colour palette and brand language. It's considered at a small scale — the kind of design that rewards a closer look — while remaining instantly legible at a glance.

Production was coordinated to ensure timely delivery for key events and milestones. The badge became what it was designed to be: a symbol of collective pride that medical personnel genuinely wanted to wear.