London School of Economics, Email Templates

Client

London School of Economics

Service

Web

Year

2024

Deliverables

Email Templates · CRM Integration · Documentation

The brief

Email communications worthy of one of the world's great institutions.

The London School of Economics needed a suite of professional email templates that could handle the full breadth of their student communications, from prospectus enquiries to course confirmations, while maintaining the brand standards their reputation demands. The templates needed to work flawlessly across every email client and device.

Design began with LSE's established brand guidelines, their colour palette, typography hierarchy and institutional voice. Every template was built with a clear visual hierarchy: key information front and centre, calls-to-action positioned where they'd convert, and accessibility standards met throughout (readable fonts, adequate contrast, screen reader compatibility).

Development was mobile-first, using bulletproof coding techniques tested across Gmail, Outlook, Apple Mail and all major clients. Dynamic content placeholders were built throughout, enabling personalisation at scale, student names, course titles, relevant links, without requiring custom builds for each send.

Templates were delivered with comprehensive implementation documentation, enabling LSE's internal team to deploy, customise and manage them with confidence.

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Seamless experience across all major email clients and devices

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Brand consistency reinforcing LSE's credibility with prospective students

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Efficient CRM deployment enabling personalisation at institutional scale