Centre for Neonatal Infection, Brand & Web Design

Client

City St George's, University of London

Service

Brand + Web

Year

2023

Deliverables

Identity · Website · Content Strategy

The brief

Complex science. A clear, trusted digital home.

The Centre for Neonatal Infection needed a brand and website that could communicate serious clinical research to multiple audiences, medical professionals, academic collaborators, and the families affected by neonatal infection. The challenge: making highly technical content accessible without losing credibility.

The brand identity was built around care and collaboration, a modern logo and calm colour palette in blues and greens that feel both professional and approachable. The visual system needed to work across clinical documents, digital communications and the public-facing website simultaneously.

Website architecture was designed with the user in mind, clear navigation paths for researchers seeking data, clinicians looking for guidelines, and members of the public wanting to understand the Centre's work. A dynamic blog section keeps stakeholders updated with the latest findings and research milestones.

SEO was central to the strategy, ensuring the Centre's work reaches the right audiences through search, both within the medical community and beyond.

3×

Audience types served, researchers, clinicians, public

↑

Improved online visibility and ability to attract collaborators and visitors

1×

Unified brand and digital presence across all channels