Samsung × Vice Magazine — Campaign Photography

Client

Samsung / Vice Magazine

Service

Content Production

Year

2024

Deliverables

Editorial Photography · Campaign Imagery

The brief

Capture the person behind the programme. Inspire the next generation.

Samsung and Vice Magazine partnered on a UK educational initiative targeting young innovators aged 18–25, run by Charlie Dark MBE — DJ, poet and founder of Run Dem Crew. The programme needed compelling visual content: portraits that reflected Charlie's energy, passion for mentoring and the spirit of the campaign itself.

The photography approach was candid and immersive rather than staged. The aim was to capture authentic moments — Charlie in his element, surrounded by the creativity and social purpose that defines his work. Settings were chosen to mirror the programme's themes of innovation, community and change.

The resulting images were deployed across Samsung KX — Samsung's community hub in King's Cross combining culture, learning and innovation — as well as across the campaign's digital and print touchpoints. The photographs anchored the campaign's visual identity and gave it human weight.

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Featured talent — Charlie Dark MBE, DJ, poet and mentor

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Campaign imagery placed centrally across Samsung KX and digital platforms

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Global brands — Samsung and Vice Magazine — in a single production