Tiffany Kushner, Brand & Website Design

Client

Tiffany Kushner

Service

Brand + Web

Year

2024

Deliverables

Wordmark · Website · Social Design

The brief

A personal brand with the polish of a premium editorial title.

Tiffany Kushner is a fitness and lifestyle influencer building an audience that expects premium. She came to us wanting a brand that felt "classically modern", the aesthetic quality of Vogue applied to a fitness and lifestyle context, targeting a more mature, discerning audience than the gym selfie crowd.

The wordmark logo was designed with a refined editorial sensibility, clean letterforms, considered spacing, the kind of mark that looks equally at home on a website header and a media kit. No icon, no device, the name does the work.

The website carries the same editorial weight: generous white space, strong typographic hierarchy, imagery that feels considered rather than content-farmed. Social media design extends the identity consistently across Instagram, ensuring the brand feels cohesive wherever Tiffany's audience encounters it.

The result positions Tiffany at the premium end of her category, a brand that reflects her ambition and earns the trust of the audience she's building toward.

1×

Premium wordmark, editorial, refined, instantly recognisable

3×

Channels covered, website, brand identity and social media design

↑

Elevated brand positioning at the premium end of the fitness lifestyle category