The Vanilla Girl — Brand Identity & Packaging

Client

The Vanilla Girl

Service

Brand Identity

Year

2024

Deliverables

Logo · Packaging · Social Templates

The brief

A brand as natural as the products inside.

Debbie came to us with a product she believed in and a clear sense of who her customer was — eco-conscious, ingredient-aware, tired of green-washing. The challenge was to build a brand that felt genuinely natural rather than performatively ethical.

The identity draws on organic forms and botanical illustration, paired with an earthy palette of creams, warm browns and sage greens. Nothing synthetic — the colour choices and textures feel like they grew, not like they were designed.

Packaging was developed using eco-friendly materials, with minimalist layouts that let the ingredient messaging lead. Each label is clear enough to read fast, considered enough to look beautiful on a shelf or in a flat lay.

Social media templates were built to extend the brand consistently across Instagram and Pinterest without needing a designer for every post — giving Debbie a system she could actually use.

3×

Channels covered — packaging, digital and social media

↑

Increased market visibility and recognition among eco-conscious consumers

1×

Cohesive brand system from identity through to social templates