WOW Hydrate — London to Brighton Content Production

Client

WOW Hydrate

Service

Content Production

Event

London to Brighton Cycle Ride 2025

Deliverables

Photography · Video · Social Assets

The brief

Brand presence at scale. Delivered the same day.

WOW Hydrate sponsored the London to Brighton Cycle Ride as their primary hydration partner. They needed a photographer who could capture the energy and emotion of the finish line — while making sure the brand was woven naturally into every frame. Not product placement. Brand storytelling.

Pre-event, I worked with both Skyline Events and the WOW Hydrate team to build a detailed shot list — finish-line moments, recovery scenes, product integration, crowd atmosphere. Live events don't give you second chances, so the preparation matters as much as the shooting.

On the day: finish-line photography capturing personal victories and post-race celebration; close-up and extreme close-up product shots integrated naturally into recovery scenes; crowd and community documentation; and charity branding elements throughout.

Post-production involved colour grading for consistency and vibrancy across the full library. Assets were delivered the same day for immediate social media use — formatted for both Skyline Events and WOW Hydrate's channels.

1day

Full event coverage — start to finish-line

Brands served — Skyline Events and WOW Hydrate

∞

Image library for digital, social and promotional use