City St George's, University of London, Dedicated Studio Partner

Client

City St George's, University of London

Service

Brand · Web · Content

Partnership

Dedicated Studio Partner, Ongoing

Projects

London Vaccine Institute · Centre for Neonatal & Paediatric Infection

The relationship

Not a project. A partnership.

City St George's, University of London is one of the UK's leading research universities, home to the country's only standalone medical school and a wide range of health, social and legal sciences. Their web presence needs to reflect that standing: authoritative, clear, and built to serve a diverse audience of students, researchers and healthcare professionals.

As their Dedicated Studio Partner, I work alongside the internal team on an ongoing basis, not as a contractor who disappears after launch, but as a creative partner who understands the institution, the audience and the objectives. Design decisions informed by months of context, not a three-week discovery sprint.

The scope covers design, development, performance strategy and ongoing improvements. When priorities shift, a new research centre, a campaign launch, a change in user behaviour, the response is immediate. There's no briefing process to restart, no account manager to route through. Direct, informed, fast.

This is what the Dedicated Studio Partner model means in practice: a studio-quality relationship at the pace an institution needs it.

∞

Ongoing relationship, the site evolves as the institution does

Creative director on every decision, no handoffs, no gaps

Disciplines in scope, design, development, strategy, performance