Windmill Dental — Brand, Website & Photography

Client

Windmill Dental Practice

Service

Brand + Web + Photography

Year

2023

Deliverables

Logo · Website · Photography

The brief

A dental practice that feels as good as it looks.

Windmill Dental Practice needed to modernise — not just their look, but the entire patient experience online. In a competitive market where patients make decisions based on how a practice presents itself before they've ever walked through the door, their old identity and website weren't doing the work.

The new brand identity is built on trust. A clean, modern logo with a calming blue and white palette signals professionalism without feeling clinical or cold. Contemporary typography extends across all materials, from appointment cards to the website header.

The website was designed around the patient journey — clear service pages for each treatment, an online booking integration, FAQs, testimonials and payment plan information all positioned where patients need them most. SEO was implemented throughout, targeting the keywords prospective patients actually search.

Custom photography was shot on location at the practice — interior shots, team portraits and staged patient interaction images that humanise the experience and make the practice feel welcoming rather than sterile.

3×

Disciplines delivered — branding, website and photography

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Increased patient enquiries and online bookings post-launch

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Authentic visual storytelling building trust before first visit